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Zoneek Ltd Trading as Maas Best('Maas Best', 'the Company', 'we', 'us' or 'our') is a private company limited by shares, registered in England with Company Number 10488989 and registered office address at 20 – 22 Wenlock Road, London, England, N1 7GU.
For the purposes of the Data Protection Act 2018, any legislation superseding it, and the General Data Protection Regulation (Regulation (EU) 2016/679) ('GDPR'), Maas Best is usually a data processor that acts upon the instructions of its clients, the data controllers, who determine the purposes for which personal data is processed. These instructions include us monitoring the success of our clients' marketing campaigns.
In relation to any data protection queries please contact: info(@)maasbest(.)com.
By engaging with Maas Best you are agreeing to the practices described in this Privacy Policy.
Information we Process | Purposes for Processing | Legal Basis for Processing |
---|---|---|
Publicly available information | to contact people to enquire whether they are interested in being offered our Services | Our legitimate interests and those of our Clients |
Any information you provide to us | To deliver our Services by: • establishing and maintaining contact between us and you; • giving feedback and receiving feedback in relation to the Services; • storing it on our systems with your permission; | Your consent and the negotiation of your contracts and our legitimate interests |
Information you generate when you visit our website | To deliver functionality on our website, to analyse its performance and to make sure it is safe. For further information, please see our [Cookie Policy]. | Our legitimate interests and your consent |
Maas Best is committed to guaranteeing individuals' statutory rights. If you send us a request regarding your rights we will address it within 30 days of receipt. Where necessary, this period may be extended by up to a further 60 days.
With respect to the processing of your personal data by Maas Best please see below a summary * of your rights under data protection law:
*This summary provides an overview of data subject rights under data protection law and shall not create any rights or obligations additional to those contained in the Data Protection Act 1998, any legislation superseding it, or the GDPR.
Maas Best will retain your data until you advise us to securely dispose of it. You shall inform Maas Best of any changes to your personal data from time to time to ensure it is accurate and up to date. Outdated data is periodically deleted by Maas Best.
You understand that Maas Best uses and agree to its using third parties to facilitate its business, including cloud storage and customer relationship management systems providers and others.
Maas Best may disclose your personal information:
The Company uses technical and organisational security measures such as: firewalls, data encryption and access controls to reduce the risks of loss, misuse, unauthorised access, disclosure and alteration of any of your personal data held by the Company.
Unfortunately the transmission of information via the internet is not completely secure. Although the Company does its best to protect your personal data that we transmit to clients by email via the internet, we cannot guarantee its complete and constant security. You acknowledge that we will be transmitting your personal data to clients by email where you have authorised to the transmission of that data to the client.
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Google Analytics is Google's analytics tool that helps website and app owners to understand how their visitors engage with their properties. It may use a set of cookies to collect information and report website usage statistics without personally identifying individual visitors to Google. Learn more about Analytics cookies and privacy information. You can find duplicated cookies because https://www.maasbest.com website and our third parties also use Google Analytics statistics. |
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These terms and conditions govern your use of our website; by using our website, you accept these terms and conditions in full. If you disagree with any part of these terms and conditions, you must not use our website.
This is the website of Zoneek Ltd Trading as Maas Best, registered company with company number 10488989 having its registered offices located at 20 – 22 Wenlock Road, London, England, N1 7GU
Unless otherwise stated, we the licensors own the intellectual property rights in the website and material on the website. Subject to the license below, all these intellectual property rights are reserved.
You may view, download for caching purposes only, and print pages from the website for your own personal use, subject to the restrictions below
You must not
NB Although we do not place any technological restrictions on the downloading of our material, we do regularly scour the internet for copies of our material that have been used contrary to the terms and conditions herein.
From time to time the website or features of the website will be unavailable. Such unavailability may be the result of defects in the website software, scheduled or emergency maintenance procedures, or failures of third party service providers.
We do not commit to ensuring that the website will be available at any particular time.
Furthermore, we do not commit to ensure that the website will continue to be published in the future.
Our website includes hyperlinks to other websites owned and operated by third parties. These links are not recommendations. We have no control over the contents of third party websites, and we accept no responsibility for them or for any loss or damage that may arise from your use of them.
You must not use our website in any way that causes, or may cause, damage to the website or impairment of the availability or accessibility of the website; or in any way which is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity. You must not use our website to copy, store, host, transmit, send, use, publish or distribute any material which consists of (or is linked to) any spyware, computer virus, Trojan horse, worm, keystroke logger, rootkit or other malicious computer software. You must not conduct any systematic or automated data collection activities (including without limitation scraping, data mining, data extraction and data harvesting) on or in relation to our website without our express written consent. You must not use our website to transmit or send unsolicited commercial communication. You must not use our website for any purposes related to marketing without our express written consent.
All content of this web site is © Copyright to Zoneek Ltd Trading as Maas Best.
Unless otherwise stated, the design, layout and content of this website (including text, graphics, logos, images and attached documents) is the property of Zoneek Ltd trading as Maas Best.
Zoneek Ltd trading as Maas Best authorises users to view and download material from this site only for their personal, non-commercial use. Users must keep the Copyright or other notices contained in the original material on anything that is downloaded and should acknowledge Zoneek Ltd trading as Maas Best as the source.
All photographic images, icons, artworks, videos, podcasts, audio material and other graphical images within the www.maasbest.com domain and sub-domains are © Copyright Zoneek Ltd trading as Maas Best unless otherwise explicitly stated under Section 17 of the Copyright Designs and Patents Act 1988. Copyright in all photographs, logotypes and other promotional logos displayed on this site is owned by Zoneek Ltd trading as Maas Best and/or the photographer, creator or their assignee; images may not be re-used unless permission is obtained from the copyright owner. Unauthorised use of these is prohibited. Any unauthorised copying, publication, hiring, reproduction or lending is strictly prohibited and constitutes a breach of copyright.
We reserve the right to make changes to this website at any time without notice and it is your responsibility to revisit this page from time to time to re-read this notice. Any revised terms shall take effect as at the date of its posting.
The content of this website, any dispute arising out of the website, and your relationship with us are governed by English law and shall be subject to the exclusive jurisdiction of the English Courts. Nothing in these terms shall exclude liability for fraudulent misrepresentation.
Please read the following disclaimer carefully before using Maas Best website and all related products and services.
We advise you to also read our Privacy Policy before using this website.
This website has been compiled by Zoneek Ltd trading as Maas Best from both internal and external sources for the benefit of its users. The access, downloading and/or use by any person of the contents of this site or anything available from this site is entirely at the user's own risk. Zoneek Ltd trading as Maas Best (which includes its employees, as well as its agents, affiliates, and contractors and their employees) will accept no responsibility for any direct, indirect, or consequential loss or damage of whatever nature arising in any way out of the use of, or inability to use this site including but not limited to any failure of performance, error, omission, defect, delay in operation of transmission, data non-delivery or mis-delivery, line failure, any delays, inaccuracies, mistakes, omissions, interruptions, deletion of files, errors, defects, computer virus, theft or unauthorised access, breach of contract, tortious behaviour, negligence, "force majeure" (including power, equipment or software failure or malfunction) or other cause of action related to any of the data contained in this website or in the transmission thereof, or for any damages arising there from. While every care is taken to ensure that the information displayed on this site is correct, no warranty or representation is given as to its quality, accuracy or completeness
All information contained on this website is only intended for general guidance and does not constitute advice. The information is inherently subject to change without notice and may become dated. Any typographical, clerical or other error or omission in any page posted on this website shall be subject to correction or deletion (as appropriate) without any liability on our part. Detailed professional advice or your own investigations should be obtained before taking or refraining from taking action in relation to any such information. Zoneek Ltd trading as Maas Best will not be liable for any loss arising from the use of the information and material contained in this website or from your access of other material on the Internet via web links from this site, and will accept no responsibility for any loss or damage whatsoever and of whatever nature arising in any way out or from any error or omission in information contained in the site.
Any links to other websites provided by this website have been included for convenience only and Zoneek Ltd trading as Maas Best accepts no responsibility nor liability for the contents of any linked website. The inclusion of any link does not imply endorsement by Zoneek Ltd trading as Maas Best of any linked website or its provider.
These terms and conditions will be governed by and construed in accordance with English law, and any disputes relating to these terms and conditions will be subject to the exclusive jurisdiction of the courts of England and Wales.
Desi is used to describe people belonging to India, Pakistan or Bangladesh. It indicates the association with the local people and culture of the Indian subcontinent. It also indicates one is rooted in their origin and linked to semi-urban or rural culture. It means indigenous, local and unadulterated.
Desi is a word related to the Sanskrit word Desh, which means a country. The antonym of Desi is Videsi which means foreign (foreigner). Desi food items are used to indicate rural or unadulterated kinds of stuff e.g. Makai Ka Atta (Maize flour), Desi Lal Mirch (Red Chilli) Powder or Mirchi.
Desi is derived from the word Des, meaning country and the word desi is used for people from southeast Asia, mainly India, Pakistan, Sri Lanka, Bangladesh, and Nepal. Traditional Indian food prepared following the most original procedure, utensils and kitchen accessories is called desi cuisine.
Today one can get lunch or desi breakfast or street food offerings like aloo tikki burgers, butter chicken wraps, chilli chips, Samosa other mouthwatering treats, even in the most unexpected places. Moreover, you can get desserts or beverages on the menu like sweet wraps, desi kadak chai, or other types of Indian flavours, or you can order chaiwallah desi street eateries to get unique desi flavours amalgamated in a fast food format.
The cuisine of the Indian subcontinent is referred to as desi food. Whether you order a curry or look for midweek dahl, or if you are heading out for some Bombay street food, desi Indian cuisine represents all such varieties. The food offered as desi of the Indian legacy is undoubtedly the curry.
Still, Indian curry can be lentil soup or a dish of vegetables or meat doused in spicy sauce, or kurma or salon, as there are hundreds of variations in curries, and the flavours change depending on the regional herbs used in the preparation.
One of the desi dishes is khichdi, a protein-rich food made from vegetables and lentils, and its British variant is made without lentils with rice, fish pieces and hard-boiled eggs served with butter or cream.
Chutneys and pickles are desi Indian meal sides prepared with seasonal fruits and vegetables processed in preservatives. However, all such preparations changed into a new platter of assimilation with the influence of different cultures and heritages.
The Anglo-Indian cuisine uses Indian recipes in British style diners with the option of combining the base ingredients, depending on the choice, with curry sauces into an Indian variant, or one can order the typical desi chicken tikka masala, made from a bowl of roasted chicken chunks dipped in spicy sauce or butter chicken formally known as murgh makhani prepared from chicken marinated in yoghurt and spices and cooked in a tandoor.
You can order malai kofta or palak paneer for a typical desi vegetarian version. One of the popular regional recipes is rogan josh prepared from lamb. It has Persian origin, but in desi style, it was prepared with Indian herbs and masala to get unique curry flavours.
Chaat, Gol Gappe and Samosa are desi street snacks offered by most roadside street vendors and local eateries in India, while there are several desi variants of each type of such snack; often, these are served with chickpea curry or yellow pea curry.
Desi refers to the country of origin; mainly, it refers to something indigenous or local, though one must be aware of the exceptions to the rules of their usage. The word can be used better by considering the geographical location, historical context, personal preferences and linguistic differences.
The Indian subcontinent includes India, Pakistan, Sri Lanka, Nepal and Bangladesh and people belonging to these countries are known as Desis. The word Desi means belonging to a country. It is a term used for people, culture, cuisine and products belonging to the subcontinent.
Desi diaspora is the social practices, habits, materials and other things which are part of the lifestyle of the people who migrated to other countries. For example, in the ancient and early modern migrations of people from the Indian subcontinent to Africa, the US and UK, when people left their homeland, the term desi was used to revive nostalgia for the homeland.
India is home to one of the most vibrant flavours and spice preparations. Indian desi cuisine, from the coast to the mountains, from the deserts and valleys to the forests, each region offers unique flavoursome recipes prepare from regional herbs and spices.
Those looking for a rich stew can get rogan josh or another lamb variant prepared in clarified butter and aromatic spices like cinnamon, clove and cardamom, where yoghurt is used as a thickener, or you can get vegetable-based curries or navaratan kormas made from veggies, nuts and cream. In India, you can find Goan savours, made in Portuguese style but with basic Indian spices like tamarind, palm wine, black pepper, and chilli peppers that replace vinegar.
The typical desi cuisine in rural India involves seasonal vegetables, fruits, herbs and grains. For example, spinach and other leafy greens grow throughout the year, and it is part of the staple food of rural India, where people work in labour-intensive farms. In addition, they often take maise or finger millet dishes or fermented grains offered with green leafy vegetables to fulfil the need for additional nourishment.
Indian is used for people who belong to India, and Desi indicates the connectivity with the local traditional culture of the Indian subcontinent.
The word desi can be used for local or native. It also refers to someone from a homeland or humble lifestyle.
Desi culture is not just about fashion or accessories. It is about the way you act and live in a society. For example, one of the desi ways to greet elders in India is by touching their feet or doing namaskar. You follow the desi customs of offering rituals and prayers from childbirth to marriage and organise social ceremonies to show you are part of the culture. Spiritualism, yoga, celebrations, cuisine, costumes and lifestyle are part of the culture.
Though the young generation is not more in touch with the traditional culture, older women are aware of the regional desi practices. The older generations have traditional views on mixed relationships or inter-ethnic relationships; the young adults who have grown up in the UK or US are exposed to many ethnic groups and are increasingly accepting diverse cultures and practices.
Also, with so much influence, the typical Asian wedding may not be the same in the next decades. Celebrations like Diwali, Holi or Seasonal Melas attract people of all cultures. These can be the biggest celebrations, where the visitors enjoy the music, the dances and other events, which are integral to reconnecting to the homeland culture.
Indian is a person who is a citizen of India, and Indians have made significant contributions to technology, science, literature, art and culture. Both Indian and Desi can be used to describe interchangeably. Indian is a standard term used to identify people from India, like Pakistani is used for someone from Pakistan. Desi is a colloquial term referring to anyone from the Indian subcontinent like Sri Lanka, Pakistan, Nepal, Bangladesh or India.
Indian is used for people who identify with the culture and its values. Desi is used for all communities who belong to South East Asian countries regardless of their cultural or religious affiliations; they identify with the ethnicities in the region.
Depending on the geographical location, the word Indian and Desi may have different meanings. In the US, the word Desi refers to people from South Asia, and in the UK, the term refers to people specifically from the Indian subcontinent. Desi stuff refers to traditional and local items; for example, desi dishes are served at restaurants, and desi music may gain popularity.
Someone can be a Desi entrepreneur, or Desi weddings are known for certain rituals, music, dance and costumes. To avoid mistakes in using desi and Indian, one must educate oneself on the distinctions.
Desi societies are created by people of the same ethnic or cultural background where individuals come together from various backgrounds and communities to form the Desi society, and individuals belonging to a particular South Asian region join a community.
Desi refers to those in South Asia who are living in the diaspora. The typical Desi people are often depicted as the ones who belong to the Indian culture, and they are not ready to accept other cultures. There may be places where desis may not feel comfortable being desi as others may not embrace it.
The traditional Asian communities have been extremely tight-knit. They did not accept people from other communities, and nowadays, the new generation has changed and adopted a more Western lifestyle. The desi culture continues to evolve across boundaries, and the changes can be attributed to the generational gap and those born and bred in the UK.
The difference is seen in the dress sense and language. However, the older generation continues to wear traditional dress and speak the mother tongue; the Young Asians are not wearing ethnic clothes. They keep such dresses for special occasions like weddings or other traditional ceremonies.
Rather the younger generation does not read or write the Desi language, and they do not understand how the cultural traditions or rituals are performed on various occasions. Desi characteristics are something someone acquires growing up in a social and psychological background. Without a psychological connection to a culture, you cannot force yourself to change the core social practices or beliefs.
There are many religious places like temples and mosques outside India. Yet, third-generation children rarely go to such places and are no longer attracted to or pulled towards their homeland. Rather the Desi cuisine and traditional knowledge were passed through generations by the South Asian men and women who used the knowledge to nurture families in the unfamiliar country to keep them rooted in the social group.
Though the children are not following the same path, one can find many steakhouses, dessert parlours, fast food, shisha and takeaways that meet the requirement of third-generation Asians. The young generation has more wealth and better income, living in tight-knit towns in the most affluent parts of countries where some Asian tend to exhibit their culture in the classical grandeur and rich style.
One may think the desi culture is dying, and only the older South Asians were trying to adapt to the unfamiliar environment and balance the Western and Eastern lifestyles. Alternatively, it can be interpreted as an adaptation to the new culture, especially the language and family traditions, to promote acceptance.
In the US in the 1940s, Indian immigrant workers established themselves as the most sought high-tech workers, and then they settled there with friends, family and others. Nowadays, over 50 per cent of the taxi drivers in New York are desis, indicating the wave of middle-class immigrants searching for jobs in Europe and the US.
However, the classification is no longer accurate as desi does not always mean someone driving a taxi; sometimes, desi is used for the model minority. Progressive desis living in different parts of the world seek full engagement of their desi in the complex multicultural societies where they try to create a space to redefine their identity in the eyes of the homeland and the new land.
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